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Valentino

Podcast Advertising case study: Beauty & Fragrance

How Valentino Captured the Attention of Young Women in the Gulf

A podcast campaign to build brand affection and purchase intent for Voce Viva by Valentino, reaching women aged 18-34 with high-female-listenership podcasts across the Gulf region.

Audio Campaign Summary

Client
Valentino
Industry
Luxury, Beauty & Fragrance
Campaign Types
Awareness campaign
Audio Format
Podcasts, music, web radio
Audience Profile
Females 18-34

Objective

Raise awareness of Voce Viva Eau de Parfum among Nationals and expat women aged 18-34 living in Qatar, Saudi Arabia, and the UAE.

Campaign Execution

The campaign focused on reaching fashion-conscious women through a wide genre mix and sustained presence.

Programmatic audio ads ran across both Arabic and English podcasts.

Genres included Social & Culture, Health, Comedy, and True Crime — all popular with female listeners.

A 30-second creative aired consistently over four weeks to reinforce awareness and maximise recall.

Results

Listen through rate

96%

improvement in brand affection

+16pt

uplift in purchase intent

+34pt

Listen To The Ad

bel

Valentino

Awareness
00:00
00:30

  • Kiri’s Maida podcast was created with the Kiri team to extend the brand’s equity, and to be the pillar of kindness and inspiration for progressive moms. In parallel, the programmatic audio ads maximized the podcast’s awareness. The campaign drove efficient reach and for a first-time campaign, it truly set a remarkable benchmark.

    SK

    Sarah Kanaan

    Lead of Zenith

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