Podcast Advertising case study: TRAVEL AIRLINE
How Emirates Airline Engaged South Asian Listeners in London
A language-led campaign tailored to expats in the UK, delivering standout engagement and brand impact for Emirates Airline.
Audio Campaign Summary
Client
Emirates AirlinesIndustry
Travel/AirlinesCampaign Types
Awareness campaignAudio Format
Podcasts, music, web radioAudience Profile
South Asian adults aged 18+ in the UKObjective
Raise brand awareness among South Asian communities in London by connecting through culturally relevant, language-specific audio.
Campaign Execution
The strategy focused on native-language content and listening platforms:
Ads placed across podcasts, music, and web radio in Hindi, Urdu, Sinhalese, and Bengali.
Content aligned to expat audiences originating from India, Pakistan, Sri Lanka, and Bangladesh.
Distribution on South Asia-focused apps like Hungama and Gaana, tailored for UK-based listeners.
Results
Listen through rate
97%
Above average interest rate
23%
Above average likability
21%
Above average consideration
11%
Listen To The Ad
Emirates Airlines
Awareness
00:00
00:30
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