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Case Study Library
Panadol

Podcast Advertising case study: Healthcare

How Panadol Used Audio to Build Brand Awareness

A geo-targeted campaign across podcasts, streaming, and web radio to increase awareness of Panadol Migraine among adults.

Audio Campaign Summary

Client
Haleon, Panadol
Industry
Healthcare, CPG
Campaign Types
Awareness campaign
Audio Format
Podcasts
Audience Profile
Adults

Objective

Reach high-value expat property buyers aged 35+ through targeted podcast campaigns.

Campaign Execution

This campaign focused on driving high awareness through precise local targeting.

Ads ran across Arabic and English-language podcasts, web radio, and music streaming content.

Geo-targeting was applied to reach listeners within the UAE only.

Demographic targeting ensured ads reached adults aged 18+, spanning various lifestyle and interest categories.

Results

Uplift in interest

+25%

Uplift in brand image

+23%

Uplift in purchase intent

+22%

Listen To The Ad

bel

Anonymous

Awareness
00:00
00:30

  • Kiri’s Maida podcast was created with the Kiri team to extend the brand’s equity, and to be the pillar of kindness and inspiration for progressive moms. In parallel, the programmatic audio ads maximized the podcast’s awareness. The campaign drove efficient reach and for a first-time campaign, it truly set a remarkable benchmark.

    SK

    Sarah Kanaan

    Lead of Zenith

  • Kiri’s Maida podcast was created with the Kiri team to extend the brand’s equity, and to be the pillar of kindness and inspiration for progressive moms. In parallel, the programmatic audio ads maximized the podcast’s awareness. The campaign drove efficient reach and for a first-time campaign, it truly set a remarkable benchmark.

    SK

    Sarah Kanaan

    Lead of Zenith

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